Short Links for Campaign Landing Pages
Short Links for Landing Pages
Record managed-link clicks to your landing page — know which campaigns convert before checking your ad platform.
Landing page URLs with UTM parameters look terrible in ads and emails — long strings of parameters destroy the clean look of your creative and raise suspicion among users. A Qrinly short link replaces the ugly URL with something clean and trustworthy. More importantly, it adds a pre-click analytics layer: see which channel, ad creative, or email segment drives the most clicks to your landing page — independently of your landing page platform's own analytics.
Why shorten landing pages links?
Channel attribution without complex UTM setup
Create one short link per channel instead of appending UTM strings to your destination URL. Each link's analytics stream is independent — no UTM builder, no GA4 configuration required.
Clean URLs that convert better
Long URLs with UTM parameters in ad copy look spammy and reduce trust. A short link like qrnl.co/summer-sale is clean, memorable, and doesn't expose your tracking infrastructure.
Update destination mid-campaign
Need to swap your landing page URL without pausing live ads? Update the destination in Qrinly and every active short link immediately redirects to the new page.
Per-creative attribution
Create unique short links per ad creative or email variant. Compare click counts to see which headline, image, or offer resonates most — before the platform's own attribution catches up.
QR code for print campaigns
Add a dynamic QR code using the same managed destination when you also need print ads, direct mail, or billboard placements.
Free to start
Start tracking landing page performance with Qrinly's free plan. Upgrade for custom slugs, team access, and extended analytics history as campaign volume grows.
Common use cases
Paid advertising
Create a unique short link per ad campaign or creative. See which ad drives the most landing page visits in Qrinly — independent of Google or Meta's delayed attribution reporting. Swap the destination mid-flight without touching your ad accounts.
Email campaigns
Replace long landing page URLs in email CTAs with clean short links. Track click-through rates independently of your email platform's own reporting — and verify that links are actually being followed to the landing page.
Social media posts and bios
Share campaign landing pages in social bios and posts without ugly UTM strings or long paths that people hesitate to click. Clean short links improve click-through rates by looking more trustworthy.
Print ads and direct mail
Add a short link and QR code to print ads, billboards, and direct mail pieces pointing to your landing page. Track how many people respond to offline advertising — a critical measurement most print campaigns never achieve.
How it works
- 1
Copy your landing page URL
Grab the full URL of your campaign landing page. If your URL includes UTM parameters, that's fine — Qrinly will shorten it and hide the parameters behind a clean short link.
- 2
Create short links per channel
Paste the URL and create one short link per campaign channel — one for email, one for Instagram, one for Google Ads — so each is tracked independently.
- 3
Deploy to your campaigns
Use each short link in the correct channel's ad copy, email CTA, or social bio. For print campaigns, add the short link and a matching QR code to your creative.
- 4
Compare channel performance and optimise
Open Qrinly's dashboard to compare click counts per channel. Identify which source drives the best landing page traffic and shift budget accordingly.
Best practices
One link per channel, not per campaign
Keep your link library manageable. Use one short link per distribution channel (email, Instagram, Google Ads) and update the destination when the campaign changes — rather than creating a new link for every flight.
Use a custom slug for brand trust
On a paid plan, set a recognisable slug — e.g. qrnl.co/summer-sale — so users see a trustworthy, campaign-relevant URL rather than a random identifier in your ad copy.
Update the destination, not the link
When a campaign ends or a landing page moves, update the Qrinly destination. Every live ad, email, and print piece continues routing correctly — no campaign pauses required.
Review click data before platform attribution catches up
Ad platform attribution can lag 24–72 hours. Check Qrinly's click dashboard the same day a campaign launches to get an early read on which channel is driving traffic.
Frequently Asked Questions
Everything you need to know.
More short link guides
Booking & Forms
Turn long Calendly, Typeform, and Google Forms URLs into a clean short link. Switch booking tools anytime — the link on your business card stays the same.
E-commerce
Turn long Shopify, Etsy, and Amazon URLs into clean short links. Swap products between campaigns without touching your ads or reprinting anything.
Create your landing page short link — free.
Know which campaigns convert. Optimise every marketing dollar.
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