Short Links for Online Stores
Product Links That Actually Convert.
Turn long Shopify, Etsy, and Amazon URLs into clean short links. Swap products between campaigns without touching your ads or reprinting anything.
Amazon product URLs contain ASINs, session tokens, and referral codes that can be 150+ characters long. Etsy listing URLs expose your shop name and a numeric listing ID. Shopify product URLs are relatively clean but still long. In performance marketing, long URLs look untrustworthy in ad previews, break across text message lines, and give you zero attribution beyond the platform's own analytics. A short link gives you a neutral, brand-appropriate URL that routes to the right product, can record managed-link clicks independently of ad platform data, and — critically — lets you swap the destination if a product sells out, a listing is paused, or a campaign moves to a different product.
Why shorten e-commerce links?
Swap products mid-campaign
If a product sells out during a promotion, update the short link to route to an alternative. Your ad creative, email, or influencer post stays live — only the destination changes.
Track clicks outside the ad platform
See your own click data in Qrinly rather than relying solely on Meta Ads or Google Ads attribution. Useful when platform reporting is delayed or when you're sharing links outside paid media.
Clean URLs in email and SMS
A 150-character Amazon URL with tracking parameters is a spam signal in email clients. A Qrinly short link is neutral, readable, and significantly more likely to survive spam filters and deliver cleanly.
One link for all channels
Share the same short link in email, on social, in SMS, and in influencer DMs. All click data flows to one dashboard regardless of which channel sent the traffic.
QR codes on packaging
Print a QR code on product packaging that routes to a landing page, a review form, or a complementary product. Update the destination without reprinting the box.
Seasonal product rotation
A 'featured product' short link in your email signature can point to different products month by month. You update one destination — your entire email history now drives traffic to the new product.
Common use cases
Shopify store campaigns
Paid ads, influencer posts, and email campaigns all point to a product or collection page. When the promotion changes or a product sells out, update the Qrinly destination — every live ad, email, and affiliate link routes to the correct page.
Etsy listings
Etsy listing URLs expose your shop name and a numerical listing ID — neither is clean for external marketing. A short link looks professional in email newsletters, Pinterest pins, and influencer mentions.
Amazon affiliate and direct links
Amazon URLs are notoriously long and include session tracking that expires. Use a short link in your YouTube description or blog — update the destination if the product listing changes or a better affiliate opportunity appears.
Print packaging QR codes
Print a QR code on the inside of packaging that routes to a cross-sell, a review request, or a loyalty programme sign-up. When the campaign changes, update the destination — the printed packaging continues working.
Influencer and affiliate campaigns
Give each influencer a unique short link to the same product. Track which creator drives the most clicks. If a product sells out, update all influencer links to a redirect page rather than a dead listing.
How it works
- 1
Copy the product URL
Get the direct link to your Shopify product, Etsy listing, Amazon product page, or any other product URL.
- 2
Shorten and customise
Paste the URL above. On a paid plan, set a custom slug that reflects the product or campaign — e.g. qrnl.co/summer-tote.
- 3
Use the link in campaigns
Drop the short link into ad creatives, emails, influencer briefs, SMS campaigns, and printed packaging QR codes.
- 4
Swap products when needed
When a product sells out or a campaign ends, update the destination to a related product, a waitlist, or a new collection. Every live campaign continues running — only the destination changes.
Best practices
Create one link per campaign, not per channel
One short link per campaign keeps your analytics simple. If you need per-channel attribution (email vs. SMS vs. social), create channel-specific links — but avoid per-ad-creative sprawl.
Always redirect sold-out products
When a product is removed or sold out, update the short link to a related product or a 'notify me' form. A dead link from an influencer post or printed packaging is a lost conversion.
Strip UTM parameters before shortening
You can add UTM parameters to the destination URL or let Qrinly analytics handle attribution independently. Avoid doubling up on tracking — keep the destination URL clean and use Qrinly click data as your source of truth.
Use QR codes on inserts inside packaging
A product insert with a QR code is one of the most cost-effective ways to drive post-purchase behaviour. Route it to a review request, a loyalty sign-up, or a 'complete the look' cross-sell page.
Frequently Asked Questions
Everything you need to know.
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Smarter product links — free.
Shorten any product URL, record managed-link clicks, and swap destinations when campaigns change. No account needed to start.
Free to start. No credit card required.