Is A/B QR testing the same as UTM tracking?

No. UTM parameters track where users came from in analytics platforms. A/B QR testing on Qrinly splits scanners between two different destination URLs and records results by variant — it is a redirect-level experiment, not a tagging system.

Can I change the ratio after printing?

Yes. Because the QR code encodes a dynamic short redirect, you can update the split ratio, swap either URL, or end the test from your dashboard at any time. The printed code keeps working.

Does the split apply to unique users or total scans?

The split applies to each scan independently. Each time someone scans, they are assigned to a variant based on the current ratio. This means the actual distribution approaches your target ratio over time with enough scans.

How many scans do I need for a valid test?

Statistical significance depends on your conversion rates and the difference you are looking for. As a rough guide, aim for at least 100 scans per variant before drawing conclusions. Qrinly shows you raw scan counts — use a significance calculator to analyse the results.

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What Is an A/B Redirect QR Code?

Learn how A/B redirect QR codes split scanners between two URLs and help you test which destination performs better.

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What It Is

What is an A/B redirect QR code?

An A/B redirect QR code sends scanners to one of two URLs based on a percentage split you define. 50% see version A, 50% see version B — or any ratio you choose. Qrinly records each scan against its variant so you can see which destination performs better without reprinting or changing the QR code.

How It Works

Step-by-step.

1
Enter URL A and URL B
Paste both destination URLs. These can be any web addresses — landing pages, product pages, forms, or offers.
2
Set the split ratio
Choose how traffic is divided. 50/50 for an equal test, 70/30 to weight toward a default, or any ratio you need.
3
Generate and download the QR code
Customise colours and logo, then download as PNG or SVG for print.
4
Track results by variant
Your Qrinly dashboard shows scan counts, device types, and locations split by variant A and variant B.

FAQ

A/B Redirect QR Code? — frequently asked questions.

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What Is an A/B Redirect QR Code?

What is an A/B redirect QR code?

Step-by-step.

Enter URL A and URL B

Set the split ratio

Generate and download the QR code

Track results by variant

A/B Redirect QR Code? — frequently asked questions.

Start A/B testing with QR codes.